FAQ About Customizing a Font

Because when designing a logo for a client, the logo must be specific to the client's brand. When you buy a font and use it directly, you are not offering a unique design. That could mean something anyone would do. However, by changing and manipulating the font a bit, you can get a typeface that fits your customer's brand and brand's identity. 

Adobe Illustrator is a great tool especially for font manipulation. In addition, with the pro feature, font customization can be made in Canva too. 

First of all, after choosing the font, we have to make a similar play with the other letters after we play with the size of any letter in the target word. So they all appear to belong to one unique font.

We must also consider the wishes of the brand and the customer. If we choose a bold type, contrary to what the customer wants, the customer may not be very happy. In some cases, of course, direction can be shown as a designer, but the preferences of the customer should also be taken into account. 

First of all, Adobe Illustrator is a very suitable tool for this. We can also convert the shapes we created with our own hand drawings into vectors and adapt them to the font.

In addition, using the Pencil Tool, we can create shapes directly on the font with free hand drawing. The Pencil Tool can also be used to change shapes inside letters. 

For this, the wishes of the customer and the direction of the brand are very important. For example, if the brand is a gum brand and it is desired to create a fun feeling, this font can be manipulated by choosing a bubbly font.

When you add your own design power by giving importance to the directives received from the customer, you can go to the customer with a few ideas. After the revisions, a more robust path is created. Thus, the customer's request can be approached even closer. 

A more customized logo can be obtained by thinning a certain part of the letter in some parts of the font and leaving other parts thick, or by replacing a letter in a word with a different font.

Sometimes it can be made into a brand font by using a font directly. The font can be made brand-specific by choosing different thickness types without changing the font at all.

In Adobe Illustrator, some of the fonts can also have different designs for some letters. This feature can give the feeling of creating a new font by respecting its essence, without actually manipulating the font too much. For example, when you add a letter in any word by choosing a different design of the same font, you create a brand new logo. 

Overall AI is a nice tool for logo design and customization, but the best tools to use in this tool are as follows:

• Direct Selection Tool,
• Pencil Tool,
• Curvature Tool,
• Width Tool.

Apart from these, fonts can be manipulated using different elements.