FAQ About Google Analytics Acquisition
Acquisition is used to compare the performance of different marketing channels and find out what sources the top quality traffic and conversions are coming from.
Users in Source / Medium in Acquire shows us effective traffic sources. Just because it has the highest traffic doesn't necessarily mean it has the best traffic. Traffic must be high quality.
You can refer to Bounce Rate for this.
We can compare users by clicking the Compare button and selecting the "Bounce Rate" metric. Thus, the site average and the bounce rate are matched. We also determine where quality traffic is coming from.
The information you're gonna get here is going to help you understand how the marketing you're doing for your business is actually paying off.
For example, you may not have received the necessary traffic after marketing using a single channel continuously. To correct this situation immediately, the acquisition channel can be checked.