FAQ About Google Analytics Acquisition
What is the Acquisition feature used for in Google Analytics?
Acquisition is used to compare the performance of different marketing channels and find out what sources the top quality traffic and conversions are coming from.
In what situations is Acquisition useful?
It can be useful in deciding where marketing efforts should be concentrated.
It can also be useful in measuring post-marketing whether advertising is working.
What are the traffic sources in Google Analytics?
When a user logs into your site, Google Analytics captures where the user came from. This information includes the traffic medium, its source, and the name of the ongoing campaign for marketing.
What is Traffic Medium?
It can be thought of as the mechanism that brings users to your site. For example, organic traffic, CPC, referrals, email and none.
What is the traffic source?
It provides us with more information about Medium. There is also comparative information in the Source / Medium section in the Acquisition section.
What feature should be looked at to identify effective traffic sources?
Users in Source / Medium in Acquire shows us effective traffic sources. Just because it has the highest traffic doesn't necessarily mean it has the best traffic. Traffic must be high quality.
How can we tell if the traffic is of good quality?
You can refer to Bounce Rate for this.
We can compare users by clicking the Compare button and selecting the "Bounce Rate" metric. Thus, the site average and the bounce rate are matched. We also determine where quality traffic is coming from.
Why is the acquisition part important?
The information you're gonna get here is going to help you understand how the marketing you're doing for your business is actually paying off.
For example, you may not have received the necessary traffic after marketing using a single channel continuously. To correct this situation immediately, the acquisition channel can be checked.