FAQ About Google Analytics Guide for Beginners
Basically Google Analytics keeps track of the users who visit your website and their behavior. For example, you can get answers to many questions such as how long they spent on your site, where they came from, which pages they spent time on, which buttons he interacted with, with Google Analytics.
Google Analytics can be used for many different purposes. For example, marketing can be done with Google Analytics. You can change your marketing strategies based on your users' preferences. You can create a new marketing plan by following the pages where users spend more time.
In addition, Google Analytics can be used to improve the performance of the site. You can get answers to questions such as the loading speed of the page, how long it takes to load on which devices, with Google Analytics.
In fact, you open a Google account and then open a Google Analytics account and set up the Tracking Code that you add to your website.
To explain in a little more detail,
You can open your account after clicking the Sign Up button in Google Analytics. Then you will press the Start measuring button that appears on your screen and you are good to go.
The next thing you need to do is account set-up. To do this, you will start by entering the name of your website.
After entering the remaining information, you will press the create button.
In short, you have created your Google Analytics account.
Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. In other words if the user take any desired action on the site, it considered as conversion.
For example when a customer clicks a button says "Buy" it's conversion.
We use Goals in Analytics to set the conversion tracking.
If a user visits a website the session is started. The session can last for 30 minutes if no activity is done.
A new session is started in analytics if your source is changed. For example if a user visits from organic results, one session is started and same use open the same site by writing the website URL, then next session gets started.
Goal is a completed user activity, called a conversion, that contributes to the success of the business.
There can be only 20 goals per 1 web property.
Bounce Rate is the percentage of users who leave the website without visiting any other page or interacting with anything.
Higher bounce rate is very negative for websites. Because that means users are not interested in the website.
No, a goal can not be deleted from Google Analytics. But goal recordings can be stopped by disabling the goal.
An attribution model is the rule, or set of rules that determines how credite for sales and conversions are assigned to touch points in conversion paths.
In other words the attribution can help us to know the proper touch points in the funnel.
Google Analytics is source of information that each information example is important. Yet at the same time there are few ranges where we can concentrate more. For example;
- Traffic Sources,
- Bounce and Exit Rate,
- Top Performing Pages/Landing Pages,
- Returning Visitors,
- Funnel and Goal Conversions.