Google Analytics Guide for Beginners

FAQ About Google Analytics Guide for Beginners

What does Google Analytics do?

Basically Google Analytics keeps track of the users who visit your website and their behavior. For example, you can get answers to many questions such as how long they spent on your site, where they came from, which pages they spent time on, which buttons he interacted with, with Google Analytics. 

How does Google Analytics collect data?

Google Analytics uses a JavaScript code to collect data. When you add this code to your site, Google Analytics collects the data and makes it meaningful. Google Analytics makes it easier to track all users who enter your site by leaving cookies on their computers in order to collect data. 

Why should we use Google Analytics?

Google Analytics can be used for many different purposes. For example, marketing can be done with Google Analytics. You can change your marketing strategies based on your users' preferences. You can create a new marketing plan by following the pages where users spend more time.

In addition, Google Analytics can be used to improve the performance of the site. You can get answers to questions such as the loading speed of the page, how long it takes to load on which devices, with Google Analytics. 

How to set up Google Analytics?

In fact, you open a Google account and then open a Google Analytics account and set up the Tracking Code that you add to your website.

To explain in a little more detail,

You can open your account after clicking the Sign Up button in Google Analytics. Then you will press the Start measuring button that appears on your screen and you are good to go.

The next thing you need to do is account set-up. To do this, you will start by entering the name of your website.

After entering the remaining information, you will press the create button.

In short, you have created your Google Analytics account. 

What is meant by Conversions and how to track Conversions through Google Analytics?

Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. In other words if the user take any desired action on the site, it considered as conversion.

For example when a customer clicks a button says "Buy" it's conversion.

We use Goals in Analytics to set the conversion tracking.

What is a Session?

If a user visits a website the session is started. The session can last for 30 minutes if no activity is done.

A new session is started in analytics if your source is changed. For example if a user visits from organic results, one session is started and same use open the same site by writing the website URL, then next session gets started.

What is meant by KPI in Analytics?

KPI means Key Performance Indicators. These metrics helps businesses to analyse their websites based on the business objective.

For example, users, sessions, average time, bounce rate etc.

What are Events in Google Analytics?

Events are user interactions with content that can be tracked independently from a web page or a screen load.

Also custom events can be created for your likes and desires.

What are goals and how many goals can we create in Google Analytics?

Goal is a completed user activity, called a conversion, that contributes to the success of the business.

There can be only 20 goals per 1 web property.

What is Benchmarking?

This is a metric that helps us to compare our data with the market aggregated data from relevant industry who share the data anonymously.

What is the Bounce Rate?

Bounce Rate is the percentage of users who leave the website without visiting any other page or interacting with anything.

Higher bounce rate is very negative for websites. Because that means users are not interested in the website.

What is Funnel in Goals?

Funnel defined as series of pages which are expected to be accessed to reach the destination page to complete the goal.

Can a goal be deleted after creating it in the Google Analytics?

No, a goal can not be deleted from Google Analytics. But goal recordings can be stopped by disabling the goal.

What are Custom Events in Google Analytics?

To track the changes in a specific metric we can set parameters which can trigger events.

What is meant by Cohort Reports?

A cohort is a group of users who share a common sense of characteristics that identified in reports by an Analytics dimension.

What is 'not provided' data in Keyword Reports?

The keywords data which is blocked by Google and will not show in Analytics reports. Most of the websites are unable to find the exact keywords for which a conversion was happened.

What is meant by Experiments in Google Analytics?

Experiments tool is used to measure the results of campaigns with different designs. It is also called A/B testing.

What is Attribution in Google Analytics?

An attribution model is the rule, or set of rules that determines how credite for sales and conversions are assigned to touch points in conversion paths.

In other words the attribution can help us to know the proper touch points in the funnel.

What is Exit Rate in Google Analytics?

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the percentage of users who left the site from a particular page.

What is the most important things in Google Analytics to add to your analysis?

Google Analytics is source of information that each information example is important. Yet at the same time there are few ranges where we can concentrate more. For example;

  • Traffic Sources,
  • Bounce and Exit Rate,
  • Top Performing Pages/Landing Pages,
  • Returning Visitors,
  • Funnel and Goal Conversions.

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