FAQ About Pinterest Ads

Advertising is important if you think your target audience is on Pinterest.

Thus, your product or service that you want to deliver can reach the right people. 

First of all, you need to convert your account to a business account and then you need to claim your website. Lastly you need to share your pins. Once you complete these steps, all you have to do is create an ad. 

Click Create Ad from the Ads section in the top left menu on your Pinterest homepage.

Then you have to choose the objective of the campaign. The different objectives available for this are as follows;

• Build Awareness
• Drive Consideration
• Get Conversions

They also have different sub-titles. You can continue to create your campaign by ticking the box closest to you.

Then you can optionally set a goal.

After defining such specific information, you can go into details. For example, finding new customers or users, reconnecting with old customers/users, defining keywords, determining demographics, setting a budget etc. 

This may vary according to the preferences of the person. There are 2 different payment types that can be determined as daily or lifetime. You can set the budget you want. 

After you create a campaign and ad group in Ads Manager, you choose the Pins to sponsor. These ads are shown to your audience on Pinterest. You can create new Pins or sponsor Pins you've saved before.

When you create a business account, you can choose to advertise on Pinterest. You can create multiple ad accounts and authorize other business accounts to work on those ads.