FAQ About Retail

It is a set of actions related to the supply of goods or services directly to the final consumer. It is the sale of the sold substance and material to those other than those who sell it exactly or after processing.

Retailing is the intermediary services that provide the transportation of goods between the producer and the consumer. In other words, it is the whole of activities related to the marketing of goods and services directly to the end consumer, provided that they are not used for commercial purposes or resold or used for personal needs.

Retailing, which we can define as a commercial act, is used to express the sale of a product or service. The retail company offers the existing product to the buyer one by one instead of wholesale. The buyer, on the other hand, can purchase the product or service individually or in several pieces through the seller company.

Today, types of retailers can be considered under three headings.

• Store retailers
• Non-store retailers (e-commerce, door-to-door, television sales, direct sales, mobile sales, etc.)
• Multinational Retailers

We can group independent retailers into two groups: independent retailers with stores and independent retailers without stores.

Retail sale; It is a form of sale that takes place in the form of selling the final products to the consumer through a business in certain quantities or one by one. The people who make this sale and make the first contact with the customers are called Retailers. 

In retail sales, sales are made to individuals to meet their personal or family needs. For this reason, in retail sales, the customer usually comes to the store and makes purchases by seeing the products one by one or by purchasing them themselves. Here, purchasing decisions are made emotionally. Reaching the consumer at the most appropriate time and place, making sales plans suitable for your target audience, establishing appropriate sales strategies in retail sales will bring success.

Store retailers; They are retailers that enable consumers to access products and services at a physical outlet, that is, in physical stores. Store retailers; They are divided into two as food retailers and general product retailers.

The main purpose of retail stores is to make a profit by selling final consumer goods. In achieving this goal, retailers provide significant benefits to their customers. Once a store is established, it changes its location to an attraction.

Among the businesses that can be integrated into the retail industry, we can identify:

• Supermarkets
• Fisherman
• Greengrocer
• Hardware stores
• Pharmacy
• Libraries
• Galleries
• Shoe stores

There are different retailers that specialize in various selling techniques and cater to different types of consumers. Sometimes it offers direct purchase from a manufacturer or a wide range of products. A retail transaction is usually completed when the buyer pays for the goods or services received. It is designed to showcase the products of fairly large retailers, manufacturers or wholesalers. It is then sold to consumers according to the marginal pricing technique. There are some types of retailing. These are given below:

• Department Stores: Traditional stores sell a wide range of products in the physical retail space divided into different sections by category. Some store categories include shoes, clothing, beauty products, jewellery, household goods, and more.
• Grocery Stores and Supermarkets: These retailers sell all kinds of food and beverage products, sometimes household products and consumer electronics.
• Warehouse Retailers: Warehouse-type facilities stock a wide variety of products that are packaged in large quantities and sold at less than retail price. It is usually sold in bulk or in quantities not available at other retail outlets.
• Private-Outlet Retailers: These specialize in a specific category and branded products. They are specialty retailers that sell products that are widely known and consumed around the world, or that usually only carry their own brand, associated with it.
• Discount Sellers: These sellers, called discounters, sell a wide variety of products, often specially labeled or product-named brands, below retail prices. Discount retailers often provide consumers with savings by supplying closing and discontinued products at prices lower than the wholesale price.
• Internet/Mobile Seller: Internet shopping sites ship products purchased directly to customers at their homes or workplaces without the expense of traditional retailers. They usually sell goods for less than the retail price, using warehouses for storage.

Retailers rely on a system that supplies them with goods to market to consumers. Relationships should be built with businesses operating within the retail supply chain to ensure they have the products they want to inventory and sell. The retail supply chain includes wholesalers, manufacturers, retailers and consumers. The wholesaler is directly subordinate to the manufacturer, and the retailer to the wholesaler. Key people in creating the retail supply chain are:

• Manufacturers: They produce goods using machinery, raw materials and labor.
• Wholesalers: They buy finished goods from manufacturers and sell them in large quantities to retailers.
• Retailers: They sell small quantities of goods to consumers at a theoretically higher price than the manufacturers' suggested retail price.
• Consumers: They purchase products from the retailer for personal use.

Retailers are set up to sell directly to consumers in one way or another. It's not just their decisions about physical and digital locations. It also includes decisions about how to market products and connect with customers. This is how the retail system always works. Manufacturers design and manufacture their goods and products. However, they rarely market and sell them directly to customers. Being able to produce goods is very different from being able to sell goods to consumers. That's why most manufacturers stick to production.

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Retailing is a dynamic and complex industry that offers consumers a wide variety of products and services. This sector, which includes different types of businesses, has an important position in the supply chain. Food retailing also has a great potential within the retailing sector.

E-Retailing (Electronic Retailing) is called the sale of goods and services over the internet. Electronic retailing encompasses business-to-business (B2B) or business-to-consumer (B2C) sales of products and services. In its simplest definition, e-retailing means selling online.

We can group independent retailers into two groups: independent retailers with stores and independent retailers without stores.

Independent retailers are retailers that are owned and managed by one person, have a small variety of products, usually the owner sells products or services, and employs very few assistant salespeople when necessary.

Store retailers; They are retailers that enable consumers to access products and services at a physical outlet, that is, in physical stores. Store retailers; They are divided into two as food retailers and general product retailers.