FAQ About The Cultural Impact of Manga on Western Fashion Trends
What is the kawaii aesthetic and how has it infiltrated Western fashion?
The kawaii aesthetic, which translates to 'cute' in Japanese, is a prominent aspect of both manga and Japanese pop culture. It features bright colors, childlike motifs, and playful designs. This aesthetic has been embraced by Western fashion through cheerful, pastel-colored clothing, cute and quirky accessories, and the emergence of comfort-focused, whimsical fashion lines.
