FAQ About The Cultural Impact of Soundcloud Rap and DIY Music Production

Major music labels have responded to the popularity of Soundcloud rap by adapting their strategies to include digital scouting and directly engaging with unsigned talents. They have increasingly signed artists that have built substantial followings on platforms like Soundcloud, integrating digital-first approaches and diversifying their artist rosters to appeal to newer audiences. This shift reflects a broader industry trend towards embracing online music cultures.