FAQ About The Impact of Globalization on Indigenous Artisans
How are indigenous crafts marketed in a globalized economy?
In a globalized economy, indigenous crafts are marketed through online platforms, international exhibitions, and participation in global craft fairs. Marketing strategies often emphasize the cultural significance, authenticity, and unique handcrafted nature of the products. Collaborations with ethical brands and using certifications of authenticity also help to establish brand identity and trust among international consumers.
