The Influence of TikTok on Music Industry Trends

FAQ About The Influence of TikTok on Music Industry Trends

How does TikTok change consumer behavior towards music discovery?

TikTok changes consumer behavior by making music discovery a more interactive and visually-driven experience. Users often discover music through trends, challenges, and memes rather than traditional media like radio or TV. This leads to a more personalized and influential way of finding new music, which is driven by community engagement and viral content.