The Role of Art Merchandising in Pop Culture

FAQ About The Role of Art Merchandising in Pop Culture

What is the relationship between street art and merchandising?

Street art and merchandising have a synergistic relationship wherein the art form lends its edgy, urban aesthetic to consumer products while benefiting from broader exposure through merchandise sales. Many street artists, like Banksy and Shepard Fairey, have embraced merchandising to disseminate their work beyond the physical limitations of street locations. Merchandise bearing street art designs can democratize the art form, making it accessible to a larger audience and promoting the artists involved.