FAQ About The Role of Makeup in Cultural Transformation

Makeup has significantly influenced global beauty standards by perpetuating and evolving ideas of beauty across different cultures. Western beauty standards, for instance, have been widely broadcasted through media, promoting certain facial features and skin tones as ideals. On the other hand, globalization has led to the blending and appreciation of diverse beauty standards, such as the acceptance of fuller lips or natural, minimalist looks. Makeup brands have increasingly aimed to cater to a wider variety of skin tones and styles, reflecting and reinforcing these changing standards.