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FAQ About Audience Identification in Google Analytics
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How to create a target audience in Google Analytics?
First of all log into your Google Analytics account and verify your account.
Click on the Administrator icon in the lower left corner.
- Turn on the Remarketing section in the Data Collection section from the tracking information section,
- Then go to Audience Definitions > Audiences section,
- Click on the Add New Audience button to name your audience and define your audience and publish it.