FAQ About Google Maps Marketing

Google Maps ads, also known as Local Search Ads or Promoted Pins, are advertising placements within the Google Maps interface. These ads are designed to help businesses increase their visibility and attract potential customers who are actively searching for products or services in a specific geographic area.

There are two primary types of Google Maps ads:

• Promoted Pins: Promoted Pins are marked with a distinctive purple icon on the Google Maps app. When users search for a specific location or keyword related to your business, your Promoted Pin may appear prominently on the map, catching the attention of users. Promoted Pins can include additional information such as your business name, address, phone number, and website. Users can tap on the Pin to view more details about your business and take action, such as visiting your website, calling your business, or getting directions.
• Local Search Ads: Local Search Ads appear in the search results on Google Maps. These ads are triggered when users search for specific keywords related to your business or location. Local Search Ads typically appear at the top of the search results or in the "Local pack" section, which showcases a few top results. They have a similar format to traditional Google Search ads, consisting of a headline, description, and link to your website or Google My Business listing.

Both Promoted Pins and Local Search Ads provide businesses with increased visibility on Google Maps, allowing them to stand out among competitors and capture the attention of potential customers. By leveraging these ad formats, businesses can drive more traffic to their physical locations, increase online conversions, and raise overall brand awareness.

It's important to note that the availability and specific features of Google Maps ads may vary depending on the region and the advertising options offered by Google at any given time. To utilize Google Maps ads, businesses can set up and manage their campaigns through the Google Ads platform.