FAQ About The Cultural Evolution of Perfume in Fashion and Art

The marketing of perfume has evolved significantly from simple product demonstrations to complex storytelling and branding. Early perfumes were marketed through word of mouth and royal endorsements, while the 20th century saw the rise of advertising campaigns and celebrity endorsements. In contemporary marketing, the focus is often on creating a lifestyle and emotional connection through narratives, visuals, and collaborations with artists, tapping into consumer aspirations and creating longer emotional engagements with the scent.