FAQ About The Cultural Evolution of Perfume in Fashion and Art

Why is Grasse important in the history of perfume?

Grasse, located in the South of France, is often referred to as the 'Perfume Capital of the World.' This region has been integral to perfume history due to its favorable climate for growing aromatic plants like jasmine, rose, and lavender, essential for the production of high-quality fragrances. Starting in the 16th century, Grasse transformed from a tannery-focused town to a global hub for perfumery, refining techniques for extracting essential oils and innovating the art of fragrance creation.