
FAQ About The Evolution of Augmented Reality in Media

How does Augmented Reality compare to Virtual Reality in media?
While both AR and Virtual Reality (VR) provide immersive experiences, AR augments the real world with digital content, preserving the user's sense of the real environment, whereas VR creates a completely virtual space that isolates the user from the physical world. AR is typically more accessible, requiring less specialized equipment, making it attractive for media use where integration with real-world content is desired.