The Evolution of Augmented Reality in Media

FAQ About The Evolution of Augmented Reality in Media

How has Augmented Reality evolved in media over the years?

Augmented Reality has evolved from simple overlays and apps to sophisticated immersive experiences. Initially, it was used in marketing campaigns and print media using QR codes to trigger the AR content. Today, AR has expanded into areas like filming, interactive storytelling, and live events, offering richer and more interactive ways to engage with audiences.