FAQ About The Influence of Typography in Cinematic Branding
Does the typography used in a film's branding always reflect the film's genre?
While typography often reflects a film's genre, it is not a strict rule and can sometimes contrast with it for creative effect. For instance, a horror film might employ an unexpectedly minimalist typeface to intrigue viewers or subvert expectations. However, misalignment between typography and genre can lead to confusion or misinterpretation, so careful consideration is generally applied.
