FAQ About The Influence of Typography in Cinematic Branding
Why might a filmmaker choose a custom typeface for their movie?
A filmmaker might choose a custom typeface to create a unique and proprietary visual identity that sets the movie apart from others. Custom typography can precisely align with the film's themes and aesthetics, offering a distinctive look that cannot be replicated. This bespoke approach can enhance branding by making the typeface synonymous with the film’s identity in the audience's mind.
