FAQ About The Role of Influencers in Shaping Beauty Standards
How do influencers choose which beauty products to promote?
Influencers often select beauty products based on personal preference, brand collaborations, and audience interest. Many prioritize brands that align with their values or resonate with their followers. They may receive products for free from brands (known as "PR packages") and choose to promote items they genuinely like, or sometimes they are paid for promoting certain products through sponsorship deals.
