FAQ About The Role of Influencers in Shaping Beauty Standards
Is there regulation on how influencers promote beauty products?
In many countries, influencers are subject to advertising regulations that require transparency, especially when promoting beauty products. The Federal Trade Commission (FTC) in the United States, for instance, mandates that influencers disclose their relationships with brands, typically by using hashtags like #ad or #sponsored. However, enforcement varies, and not all influencers comply consistently.
