FAQ About Cortana CMS: Email Marketing
How do I select a targeted lead list?
Carefully consider your audience. Based on your current customers, look at the type of business or individual you want to attract. Do you need to target higher revenues or income levels to achieve your sales goals? Or do you need to contact a COO or a CMO instead of the CEO or owner? Also, consider the type of product or service that you offer.
As an example, if you sell life insurance, not everyone has the disposable income to afford the specific policy that you offer. If you target individuals 35 and older who have a family and an income above $50k, the probability of them purchasing the policy increases significantly.
