FAQ About Cortana CMS: Email Marketing
I just purchased a lead list. Any advice on how to execute an effective marketing campaign?
Use your list as a prospecting tool. Plan campaigns with multiple content touches on each contact. A multi-channel approach is suggested for maximum reach to your list. Not everyone buys when they receive the first email you send them. You’ll need to build trust and provide value over time before you can expect to see sales come in. Please message to speak with an Account Executive Agent regarding best practices and any questions you may have regarding your upcoming campaign.
