FAQ About The 7 Malay Segments

Q: Do Malay consumers are in the patterns of Malay consumers typically more trend (FOMO) or culture related ? ( Culture or trend )

A: It depends on the segment, example segments like the Santai Chillax,

would typically shows trend like FOMO where this group of consumers would always want to be the first to experience new brands or products

Q: What do Malays prefer in a brand ?

A: Each segments have different preferences in their brand choice. You may refer to this 1 pager for further information : https://linktr.ee/ideascape_official