FAQ About Inbound Marketing vs. Outbound Marketing

Determining the most accurate method for the brand is possible by analyzing the data in the most accurate way. Since the returns of the methods can be different every year, it is important to analyze the market and to follow the marketing trends considering the constant changes in the world. When you are conscious of the difference between inbound marketing and outbound marketing, it becomes easier to choose between the type of marketing and the tools to be used.

Although inbound and outbound marketing are different from each other, their use together is important for the success of brands and is also a necessity. Of course, there are sharp differences between the two concepts.

• While inbound marketing focuses on the target audience that may be interested in the service of the brand, strategies independent of the target audience are developed in the Outbound marketing method.
• In the inbound marketing method, the customer searches for the service they need and obtains information by examining the brand's promotional articles, blog contents, infographics or social media posts. In the outbound marketing method, the purchase is planned by following sales-oriented marketing strategies.
• While inbound marketing consists of versatile and fluid strategies, Outbound marketing is carried out as a one-way marketing strategy.
• As a permission marketing type, Inbound marketing is preferred by brands with a 75% higher response rate than Outbound marketing.
• In order to do inbound marketing, the brand must have a website and on this website the prospects must find the information they are looking for. The fact that content has been on the agenda in the marketing world in recent years is the result of the effect of inbound marketing. Inbound marketing is not done without producing content. Producing content in inbound marketing; It covers applications such as product and service information, product configurators, product and service comparisons, e-books.
• It is a vital step for inbound marketing to bring the brand in front of the person who writes the product or service they are looking for in the Google search engine. The prerequisite for organic (without advertising) customer leads to the brand's website is to do an effective SEO work. (The term SEO consists of the English initials of the words "search engine optimization") In order to rank high on Google search results pages, it is necessary to work on the content using "Google-friendly" methods. As we all know today, Google is the busiest shopping street in the world. In order to have a visible place on this street, the brand must write and place the content entered on the website in accordance with Google's working logic, that is, in accordance with Google algorithms.
• An inbound marketing company must use a customer relationship management (CRM) software as well as marketing automation software, because without these software, it is not possible to recognize the leads coming to the website, save them in the system, and understand what information they get from which pages on their next visit. Thanks to CRM and marketing automation software, companies that implement inbound marketing can track the purchasing journeys of their leads, and after converting them into customers, they can make these records available to the sales department and the after-sales service department. Inbound marketing cannot be done without CRM software, but CRM is not required to do Outbound marketing.