FAQ About Inbound Marketing vs. Outbound Marketing

It is based on the mass marketing approach that you are familiar with from traditional marketing and advertising systems. Television, radio, newspaper, magazine advertisements, fairs, seminars, pop-ups, pop-unders, banners, SMS, e-mail and e-bulletin are examples of outbound marketing. Outbound marketing, a one-way communication method, focuses only on the product and why people should buy it.