Inbound Marketing vs. Outbound Marketing

FAQ About Inbound Marketing vs. Outbound Marketing

What is Inbound Marketing?

It is a technique used to attract customers to products and services through content marketing, social media marketing, SEO (search engine optimization), and branding.

In other words: It is a marketing method that focuses on creating value for customers throughout their purchasing journey and makes customers come to you.

The basis of inbound marketing is to produce accurate and interesting content. So, creating videos and blog content where your potential customers can learn and give advice would be an example. Since inbound marketing is a type of marketing focused on establishing a dialogue with the target audience and attracting attention, there is a two-way communication with the target audience.