FAQ About The Role of Kawaii Culture in Japanese Pop Culture
How did kawaii culture originate in Japan?
Kawaii culture originated in Japan during the 1970s. It began with the handwriting style of schoolgirls, who favored rounded and heart-shaped characters. Over time, this trend evolved and became embedded in various aspects of Japanese society, including fashion and consumer products. Companies like Sanrio capitalized on this trend by creating cute characters such as Hello Kitty, solidifying kawaii as a mainstream cultural phenomenon.
