FAQ About The Role of Kawaii Culture in Japanese Pop Culture
How does kawaii culture influence Japanese consumer behavior?
Kawaii culture influences Japanese consumer behavior by promoting a demand for products that are aesthetically pleasing and feature cute designs. People often gravitate towards purchases that reflect their personal style and emotional preferences, which are deeply connected to the ideals of cuteness and charm promoted by the kawaii trend. Brands that align with these aesthetics often experience strong sales in Japan.
