FAQ About The Role of Kawaii Culture in Japanese Pop Culture
What is the significance of character branding in kawaii culture?
Character branding plays a crucial role in kawaii culture by creating iconic figures that embody the essence of cuteness. These characters become symbols of commercial and cultural value, enhancing brand recognition and loyalty. The success of character branding in kawaii culture is evident in franchises such as Hello Kitty and Pokémon, which have become global phenomena.
