FAQ About Content Consistency

First of all, you need to decide on the content you want to create. Then write a list of all the ideas you can think of for this content type. So you don't have to think about it every time. Most of the time, the reason why we delay while producing content contrary to what we want is because we did not plan the next step in advance. When you write your content in a list, you will have a certain system.

Sitting down once a week or a month and creating such a list not only brings new content ideas because you take the time to think, but you also plan the next step well in advance.

It's also helpful to create multiple content at once. If you try to produce the content right before you publish it, it is not very good for the originality and beauty of the content. Therefore, it would make more sense to record or create multiple content simultaneously while pre-recording and saving. 

The first thing you need to do is realize that it will take a real time to produce something. For example, when shooting a YouTube video, there are many elements such as preparing for this video, dressing, preparing the text beforehand, then shooting and editing the video. All of these need to be factored into the time calculation. Let's say for a 15-minute YouTube video, all the above tasks took an average of 3 hours. The next one took 2 hours 55 minutes. This means that over time, you become easier to handle some things in this job. This is also good for time management.

It doesn't matter how much time it takes to produce a piece of content at first. It's more important to learn how much time it takes over time. So you can see how quickly you are improving your time management. 

This is gonna help you do is draw your content back to that one point so you can not only be consistent with posting but you're also being consistent with your messaging.

It doesn't really good when posting consistently when your message doesn't really make sense in the bigger picture to your audience. Importance about being consistent with your message is

1. It helps with the brand recognition and it helps your audience form a deeper connection with you,
2. It makes it easier for you to be consistent because you have a message that you can draw all of your content back to. 

The important thing here is to start doing something. The more you create, the more you can create. When the flow of producing content begins, more creative content ideas will come to your mind. If you want to produce content, you should start producing as soon as possible. It doesn't matter at first how good it is. It is important to learn how to do this job and to improve yourself in this regard.

You will also start getting feedback when you start producing content. Maybe you will gain followers. So they will tell you what they want to see. That's why starting to produce content is the most important step. 

The goal here is really to provide continuity. Not pretending to do something you thought you couldn't do in the first place. If you set yourself a very exaggerated goal, you will be disappointed when you cannot achieve this goal. This will cause you to lose interest.

It's important to start small. For example, make a promise to yourself that you will share a story on Instagram every day. Pretty simple isn't it? Let's imagine that your content is books, put photos such as a sentence, a page, the cover of the book from the book you read every day in your story. In fact, if we combine it with our previous posts, take these photos in one day and share them throughout the week. So you create continuity.

Then, when you think that you have mastered this continuity and your habit has formed, now move on to a different area and decide to post on your feed. Maybe 1 post every day. 

It's important to setting a high goal but an attainable goal. When you set a high goal, you need to know that you will work extra hard to achieve it.

Let's say at the beginning of the year you set your goal of having 10k followers on Instagram by the end of the year. According to this account, you should have at least 5 thousand followers like June. If not, you should learn that you have to work for it. For example, when you posted 1 post every day, when June came, you had maybe 4 thousand followers. Then set a goal of sharing 1 post per day and 1 reels every 2 days, so you'll be working harder for your goal. This makes it easier for you to reach your goal. 

When content is produced regularly and systematically, first of all, the probability of your content being discovered increases.

There's also more content people can see when they discover your page. Also, newcomers can know when you produce content and wait accordingly.

To produce regular content, you can set some days and produce content in bulk. Some days you feel more creative and more relaxed than others. By producing more than one content in those days, you can share the contents of the day you produced bulk content on days when you do not feel like producing content. It becomes automatic over time.

You can prepare this plan on an Excel file, in the form of a calendar. When you prepare a monthly calendar template and divide it by days, you can keep your content plan on this calendar. You can also continue your plan for the following months by adding a new calendar template for each month.

Identify the brand's goal of being on social media. Analyze your competitors. Get to know your target audience closely. Consider the content categories for your brand. Do not skip special days, but do not drown too much. Prepare share texts. Be sure to read and criticize all content. Schedule your content.

Social media planning is a strategy process about the content that a brand or person will produce in order to effectively bring the service and product to the target audience.

Social media planning is also the regulation of the process of conveying the message that a brand wants to give to the target audience. Thanks to social media planning, individuals and brands become equipped to identify their target audiences and produce content that appeals to the audience.

The advantages of doing social media planning are:

• It allows you to reach your target audience in a short time,
• Increases brand awareness,
• It improves the quality of your content,
• It allows you to be active on the social media platforms of your choice,
• It makes your marketing strategies practical,
• It allows you to maintain effective budget management,
• It makes the process measurable,
• It increases sales rates and demand,
• Increases customer confidence.

1. What is the Target Product?
2. Who is the Target Audience?
3. Have competitor brand analyzes been done?
4. What are the channels (Facebook, Instagram, Blogs, Twitter, etc.) that will reach the target?
5. If the advertising argument is to be used, how should the optimum resource management be to ensure efficiency?
6. How will ad optimization be done?
7. What should be the activities to increase mutual interaction with content planning?
8. How and by whom should language and communication management be done?
9. Have crisis solution planning stages been made?
10. Have follow-up, analysis and audit steps been established?

The next stage of Social Media Planning is the style and language of the messages to be conveyed to the target audience by the publications to be made in the selected social media channels.

• In order to increase the interaction of advertisements and shares (for example, contest, award, survey), the preparation of visual media, photography, video and graphic works and their publication periods should be determined.
• For special days (New Year's Eve, holidays, special days), the content of the messages to be transmitted should also be determined in advance.
• With the right language, the targeted audience can be interacted with. The correct use of Turkish and communication with the questions of social media users in a complete corporate language are also important for the moderation management of social media planning.
• In the planning of social media post designs, the communication language and communication setup of the institution must also be determined.

Everything you share on behalf of your business on the internet (posts, photos, videos, stories, and ads) is content. A content calendar is a way to plan and organize your social media posting schedule.

Your content calendar includes:

• What will you share?
• When will you share?
• Where will you share?

Establish a process to create content. Organize when, where and how your content will appear. Share content consistently so customers consider you when they're ready to shop.

As you create your content calendar, ask yourself:

• When are my customers most likely to be online?
• When am I best available to post and monitor responses?
• What is the best day and time for me to post consistently?

If your user and customer profile is active outside of business hours, it would be more logical to post during those hours.