FAQ About Corporate Identity Design
What is brand identity?
The whole of the visual components that represent the location, target audience and philosophy of a brand is called brand identity.
Brand identity empowers and makes visible the emotions the brand represents. That's why it's important to be consistent and have space in the same style everywhere.
What does brand identity encompass?
The basis of brand identity is a logo, colour palette, and typography. An up-to-date and authentic logo, colours integrated with the brand's definitions, and typography choices play a key role in conveying the brand's messages correctly.
Visual assets to be prepared on this will ensure consistent marketing. Prepared assets can be used in many formats such as brochures, catalogues, one-pager, Google ad designs, and social media images.
In addition, stationery (business card, envelope, letterhead, notebook, bag) and wayfinding (signboard, signs) are among the brand identity materials.
Corporate presentations and presentation templates are also part of the brand identity.
Sometimes a scent or a tree can also be part of the brand identity. For example, many airlines have cabin odours.
What is important to consider when designing a brand identity?
Brand identity design is not only about aesthetics but also about the strategy and values of the brand. For this reason, the brand should be positioned strategically, its target audience should be determined and its values should be decided.
A brand may describe itself as sophisticated, youthful, or accessible. Therefore, visual identity should be built on these values. As an example, Lidl and M&S Foods give clues about the product prices and target audience with their logos and colours.
What are the 4 key elements in identity design for brands?
Different styles of visual design may be preferable for different brands. However, the four indispensable elements are logo, font & typography, colour and image/photography. These elements are like the foundation of a building.
What elements should I request when I’m getting brand identity design services?
There are about 80 elements that we have witnessed in brand identity designs. (T-shirts, kiosks, notebooks, umbrellas, fragrances, tiles etc.) So what do you need? You know best what your brand needs. Listing them and requesting them from the designers will increase efficiency. If you are a B2C product owner, you may need packaging. Or, if you prepared a digital product, you won’t be needing a coverall with a logo.
Why is the Brand Guideline important?
The guideline is a set of rules and guidelines designed for the consistency and flexibility of the brand. It ensures that internal and external stakeholders use and develop brand assets like logos, colours and fonts correctly. Thus, even if different people take care of sustaining the presence and character of the brand, the visual language of the brand always progresses with the same consistency.
It is as important for a startup as it is for a large-scale global brand.
What are the steps of brand identity design?
As the Baht team, in our methodology, brand identity is realized in 3 steps.
Define: Evaluation of the brand, analysis of its competitors, making brand definitions.
Design: Making original and trendy visual designs that are compatible with the brand.
Deliver: Delivery of files for all relevant scenarios. We care about preparing a Brand Guide and source files for the sustainability of the brand.
Who can design a good brand identity?
It is necessary to work with a design team who are experts in their field, open to learning new subjects, passionate and open to communication.
As Baht, we have worked for startups, consulting companies and B2C products from many different sectors. If you want to be our new customer, we can schedule a meeting. Fill out this form and our friends will contact you.