FAQ About Corporate Identity Design
Brand identity design is not only about aesthetics but also about the strategy and values of the brand. For this reason, the brand should be positioned strategically, its target audience should be determined and its values should be decided.
A brand may describe itself as sophisticated, youthful, or accessible. Therefore, visual identity should be built on these values. As an example, Lidl and M&S Foods give clues about the product prices and target audience with their logos and colours.