FAQ About Corporate Identity Design
The guideline is a set of rules and guidelines designed for the consistency and flexibility of the brand. It ensures that internal and external stakeholders use and develop brand assets like logos, colours and fonts correctly. Thus, even if different people take care of sustaining the presence and character of the brand, the visual language of the brand always progresses with the same consistency.
It is as important for a startup as it is for a large-scale global brand.