FAQ About Creating a Communications Plan
Creating a Communications Plan
2 years ago | gizem
What kind of a path should be followed in the strategy and tactics parts of the IMC?
First of all, a logo should be created for brand recognition. Merchandise can be created and given to customers. Thus, you release the logo to the outside world.
You should definitely create a website. So you can keep the analysis of your website. You can get information such as how many people came to your site and which pages they entered. You can use Google Analytics for this.
You have to advertise. While this increases your recognition, it also tells potential new customers what you are doing.
You should share your creations, products and services by being present on as many social platforms as you can use.
You can create a blog about your business. This gives you the opportunity to better describe and promote your brand.