Creating a Communications Plan

FAQ About Creating a Communications Plan

What are the 5 steps to effective communications plan?

  1. Determining the objectives is important to clarify the intent. This is a step related to what you want at the end of the communication.
  2. Identifying the target audience. Who you want the message to reach should be your target audience.
  3. Developing a creative and clears message. What exactly do you want to say to your target audience? You should be clear about this.
  4. Selecting the channels of communication. You should choose a channel that fits where your target audience is. In addition, it should be a channel that you believe will deliver your message correctly.
  5. Evaluation. It is very important to check and evaluate whether the message reaches the right place. Afterwards, new actions can be taken and new routes can be determined, depending on whether the message is transmitted correctly or not.