Influencer Marketing

FAQ About Influencer Marketing

How to categorize Influencers based on the number of followers? Influencer Marketing
one year ago | gizem

How to categorize Influencers based on the number of followers?

Mega Influencer

Influencers with the highest number of followers are in this category. Mega influencers with more than 1 million followers on at least one social media platform; It is defined as the group that regularly produces content, has the most active and the most followers.

Tip: While mega-influencers are trying to stand out with very high follower numbers; research reveals another important point of the situation and it is noted that as the total number of followers of influencers increases, the interaction of the masses with the channel or content decreases.

For Instagram influencers with more than 10 million followers, the participation rate remains between 1-2%.

Macro Influencer

Content producers with 500,000 – 1 million followers are in this category. Actors, celebrities, magazine figures, athletes, such as "content production" is secondary and based on their main professions.

This group, which produces more professional content compared to micro and nano influencers, which can be counted in the lower category, is often preferred by brands that have very clear goals about carrying out their communication under this roof and what they want to achieve.

Micro Influencer

Micro-influencers usually make up the group with 10,000 to 50,000 followers on any social media platform. The reason why these people stand out is the interaction rate of their followers, rather than the number of followers.

The influence of influencers in the macro group is often overlooked, as the motto of "the more followers, the better the return", which is the starting point of influencer marketing, still appeals to many brands.

However, contrary to what is thought, the influencers in this group; because they are more selective, they become much more owned and trusted by their audience. Therefore, they are also much more attractive to brands that offer products/services for more specific audiences.

Hint: Micro-influencers can be weak in content production, as their focus is mostly on delivering benefits. For this reason, you may not get highly professional jobs from people in this class, or you may try to offer more detailed guidance if you have such expectations.

Nano Influencer

This group of content producers with 1,000-10,000 followers is a small but perhaps the most influential group, with a very high engagement rate of 8%.

Attractive to brands and small businesses with lower budgets, those in the nanogroup may not yet specialize in this area, as they are the first step in the influencer marketing network, which can lead to price gaps.