FAQ About Influencer Marketing

Authenticity of the creator, average engagement of their audience, history of brand advocacy, how brand safe the creator is (do they attract controversy), and how dependable they are at following through on brand deals.

Choosing Brand Related Profiles

This ensures that the campaign reaches the right audience. The audience of the person to be used as an influencer should appeal to the product. We can describe this as binding. If there is a binding between the target audience and the product, the right target audience is addressed. Therefore, the selected Influencer target audience should be similar to the target audience of the brand.

Agreeing with the Influencer Reaching the High Reach Number Suitable for the Target Audience

In order for the target audience to have the fastest and easiest access to the product promotion, the accounts used as Influencers should have easy access and high levels. Reach Influencer marketing is also one of the most important points. With an Influencer account with high interaction, desired returns can be obtained, but one of the most important points here is that the number of interactions is more important in choosing an influencer, no matter how many followers. An Instagram profile with organic followers will have a high interaction count, while a profile with a purchased follower will have fewer interactions.