Paid Media

FAQ About Paid Media

How does paid media work? Paid Media
one year ago | gizem

How does paid media work?

Paid media refers to when a company pays for placing on a platform such as an internet site, a search tool, social media, website pop-ups, bulletins, and so on. You can reach audiences who would not have found you otherwise by using paid media.

Business Needs and Objectives

What is the goal of your paid media campaign - brand recognition, new product, special pacts, increased traffic, or increased sales? When you have a clear goal in mind, you are capable of making important decisions. Start creating a customer profile based on your target group and customer data to determine which ad format and ad channel will best convey your message. This, combined with the advertising goal, sets the standard for your paid media campaign.

The Advertiser

You can proceed to execution now that your background work has been completed and data has been collected and analyzed. As an advertiser, you join the content marketing stage at this point.

Ad Exchange, Demand-Side Platform, and Supply-Side Platform

You'll have to have a demand-side platform first (DSP). Its campaign builder tool allows you to specify the audience going to target criteria, budget, and ad message. The DSP then will engage with advertising services to locate ad inventory that meets your ad's criteria. Advertisers could use DSPs to manage, optimize, and evaluate paid media campaigns.