Paid Media

FAQ About Paid Media

What are paid media, owned media, and earned media? Paid Media
one year ago | gizem

What are paid media, owned media, and earned media?

It is critical to distinguish between three types of media channels: paid, owned, and earned.

Paid Media

Paid Media entails placing advertisements on your customers' preferred media channels in exchange for a fee. Advertising platforms enable you to broaden the reach of your campaign and raise brand awareness by utilizing various types of content such as photos, videos, texts, search engine ads, collaborative content, and so on. Paid media allows you to reach your target audience and gain new customers.

Owned Media

As the name implies, these media are created, promoted, and controlled by business owners looking to grow their businesses. A product website, social media pages, a company blog, and a YouTube channel are all examples of channels. The audience for owned media is made up of current customers. The primary reason for having your own media channels is to establish long-term and trusting relationships with your audience.

Earned Media

Earned media is online word-of-mouth advertising. It is most commonly seen in the form of "viral" content. Earned media audiences include brand fans and subscribers. These individuals generate user-generated content (UGC) and promote your company through word of mouth. Recommendations, mentions, site discussions, likes and comments, online reviews, and content sharing are examples of such media. Earned media channels help to create a recognizable, honest, and trustworthy brand image. This is due to a well-thought-out marketing strategy, customer brand awareness, and active business promotion.