FAQ About Cold email Answering Process FAQs

✅ 1. Wait 2–3 Business Days

Give them time to read and respond. Many people are busy and may overlook the first email.

✅ 2. Send a Follow-Up Email

Keep it short, polite, and value-driven. Remind them of the original message and ask if they had a chance to review it. For example:

"Just checking in to see if you had a chance to look at my previous message. I’d love to explore how we could [specific benefit or outcome] for your business."

✅ 3. Continue with 2–3 More Follow-Ups (Spaced Out)

Space these out over a week or two. Each follow-up should either:

• Add a new value point,
• 
  
• Share a relevant case study,
• 
  
• Ask a simple question that’s easy to reply to.
• 
  

✅ 4. Connect on Other Channels (Optional)

Try LinkedIn, especially if you're B2B. Send a connection request referencing your email:

"Hi [Name], I sent you a quick email last week and thought it’d be great to connect here too."

✅ 5. Track Engagement

Use tools like Mailtrack or HubSpot to see if they’ve opened your email. This helps you prioritize warm leads.

✅ Follow-Up Email #1 (Send 2–3 days after Email 2)

Subject: Just checking in, {{first_name}}

Hi {{first_name}},

Wanted to circle back on my last email — I know how busy things can get.

I'm helping a few realtors right now build consistent lead systems using content and personal branding, even in this tough market.

Would love to show you how this could plug into your current business if you're open to it.

Would a quick chat this week make sense?

Warm regards,

Oliver

✅ Follow-Up Email #2

Subject: Could this help you like it helped Sherry?

Hey {{first_name}},

Did I mention Sherry in my last email and how she went from chasing leads to closing $1.8M in sales.

She didn’t spend a dime on ads, she just built a content system that made her stand out.

Think this could work in your business? Happy to share the strategy.

Best,

Oliver

If a prospect replies with “yes” or shows interest, your next step is to quickly move the conversation toward booking a call or starting a discovery process. Here's exactly what to do:

✅ Step 1: Respond Quickly

Reply within 12–24 hours (faster is better) to maintain momentum.

✅ Step 2: Send a Call Booking Link + Set Expectations

Subject: Great! Let’s set up a time

Hi {{first_name}},

That’s great to hear! I’d love to learn more about your current setup and show you how this content system can help you generate consistent, high-quality leads.

You can book a time that works best for you here:

👉 [Insert your Calendly or booking link]

On the call, I’ll walk you through the exact process we used for Sherry and how we could apply it to your business.

Looking forward to connecting!

Best,

Oliver

✅ Step 3: Prepare for the Call

Have these ready:

• A short discovery script (to understand their goals, struggles, market)
• 
  
• A case study or result (like Sherry’s) tailored to their market
• 
  
• A brief overview of how your system works
• 
  

✅ Optional: Send a Reminder or Value Piece Before the Call

If the call is 2–3+ days away, send a short email or resource like:

“In the meantime, here’s a quick 2-min breakdown of what we’ll go over on the call.”

If a prospect asks a question in response to your first cold email, it’s actually a very positive buying signal. Your goal is to:

1. Answer clearly and confidently
2. 
   
3. Keep the conversation moving forward
4. 
   
5. Guide them toward a call or next step
6. 
   

Here's a simple framework:

Step 1: Acknowledge and Appreciate

“Great question — thanks for asking, {{first_name}}.”

Step 2: Answer Directly (But Simply)

Don’t over-explain or sell too hard. Keep it short and confident.

Example Q: “How does this actually work?”

Response:

“We build a content system that positions you as the go-to agent in your area using short-form video and personal branding — no ad spend needed. It’s all organic and tailored to your market.”

Step 3: Bridge to a Call

“I’d be happy to walk you through how this could apply to your business specifically. Would you be open to a quick 15-min call this week?”

Example Full Reply:

Hi {{first_name}},

Great question — thanks for asking!

The system is built around organic content that positions you as a local expert and draws in leads without paid ads. Think high-quality, short-form videos optimized for your audience and your listings.

Happy to show you how we set it up step-by-step. Would you be open to a quick 15-min call this week to explore what this could look like for you?

Best,

Oliver

If you'd like, I can also help you write custom replies to common objections or questions like:

• “Do you work in my market?”
• 
  
• “What does it cost?”
• 
  
• “Do I need to be on camera?”

Always aim to lead them to a call — especially in high-trust services like real estate marketing — because:

Why Calls Work Better Than Email Threads:

1. You build trust much faster
2. (Your tone, confidence, and energy seal the deal — email can't do that.)
3. 
   
4. You can uncover deeper needs
5. (People say more in a conversation than they write.)
6. 
   
7. You control the pace and direction
8. (No waiting days for replies or misinterpretations.)
9. 
   
10. It shortens the sales cycle
11. (What might take 5 emails can often close in 1 call.)
12. 
    

When to Keep It on Email:

• If they ask about pricing early on, give a range and pivot to a call.
• 
  
• If they seem cold or skeptical, warm them up with 1–2 value-driven emails then invite to a call.
• 
  

Smart Pivot Line (if they’re hesitant):

“Totally happy to share more over email — but if you're open to a quick call, I can walk you through examples and answer everything in real time. It usually saves you time.”

The answer depends on how warm their reply is. Here's how to decide:

If They Show Clear Interest

(e.g. “This sounds good,” “Tell me more,” “How does it work?”)

→ Go straight for the call.

Why: They’re leaning in. Don’t lose momentum.

Your reply:

“Great to hear! I’d love to walk you through how this could apply to your business. You can grab a time that works for you here: [link]. Looking forward to chatting!”

If They Ask a Soft Question

(e.g. “Do you do this in [my area]?” “What’s the price?”)

→ Warm them slightly, then offer the call.

Why: They’re curious but not committed. Add value first.

Your reply:

“Yes — we’ve worked with agents in similar markets. I can send over a quick outline or walk you through it on a 15-min call, whichever you prefer. Want the link to book?”

If They Sound Skeptical or Cold Curious

(e.g. “Why is it free?” “What’s the catch?”)

→ Answer clearly, disarm concerns, then offer the call.

Why: Build trust before pushing a call.

Your reply:

“Totally fair question. There’s no catch — we build systems upfront because we know the ROI shows up quickly. Happy to explain the process and results others are getting. Want to hop on a quick call to see if it’s a fit?”

Bottom Line:

Use the call as the goal, but adjust your tone based on how hot the lead is. Never rush — but don’t drag your feet either.

always give your calendar link rather than asking for their availability.

Why Calendar Links Work Better:

1. It removes friction
2. No back-and-forth scheduling — they just pick a time.
3. 
   
4. It feels professional
5. Tools like Calendly or SavvyCal signal you run a systemized business.
6. 
   
7. You stay in control of your schedule
8. Only times you set are available — no surprises.

✅ Best Practice:

Give the link + offer flexibility in tone.

Example:

“You can grab a time that works for you here: [your link] — or let me know if nothing fits and I’ll work around you.”

That way it feels flexible, but still leads them toward the link.

To decide when to call instantly, send a booking link, or follow up by email, use this 3-step decision filter:

1. What’s Their Temperature?

Hot

“Yes, interested!” / “This sounds great”

Call instantly or send calendar link

Warm

Asks specific question (e.g. “How does it work?”)

Send calendar link with a short answer

Cool

Asks soft or skeptical question (e.g. “What’s the cost?” / “Who have you worked with?”)

Answer + follow up email → then offer call

Cold

No reply after 1st or 2nd email

Send follow-up email with new angle

2. Can You Call Them Instantly?

Only do this if:

• They’ve shown clear interest
• You already have their phone number
• You’re in the same time zone or it’s a decent hour for them

Otherwise: always send a calendar link — it puts them in control.

3. How Busy Are They Likely To Be?

Realtors = often on-the-go.

Best default strategy:

“Here’s my calendar to grab a quick time that works for you — or just reply and I’ll work around your schedule.”

Example Replies for Each Scenario

Hot Reply:

“Awesome! Let’s get on a quick call — here’s my calendar: [link]”

Warm Reply with Question:

“Great question! It’s actually a content system built around video and personal branding. Let’s hop on a quick call so I can show how it fits your market — you can grab a time here: [link]”

Cool or Skeptical Reply:

“Totally fair question — happy to walk you through how it works. Here’s a quick breakdown, and if you’d like, we can set up a quick call to dive deeper.”

Discovery Call Script (15–30 mins)

Structure: Build Rapport → Discover → Educate → Offer Next Step

🟢 1. Build Rapport (2–3 mins)

Goal: Make them comfortable and open up.

You:

“Hey {{first_name}}, thanks for taking the time. Before we dive in, how’s everything going in your market lately?”

Listen. React naturally. Let them vent or share.

🟡 2. Qualify + Discover (7–10 mins)

Goal: Understand their goals, pain points, and current efforts.

Ask these questions:

1. “What’s your main focus right now in your business?”
2. (e.g. more listings, better branding, closing higher ticket clients)
3. 
   
4. “How are you currently generating leads?”
5. (Zillow, referrals, social media, etc.)
6. 
   
7. “How well is that working for you right now?”
8. (Gauge satisfaction.)
9. 
   
10. “Do you have a content strategy or system in place right now?”
11. (See if they’re winging it or have a process.)
12. 
    
13. “What’s been the biggest challenge with keeping your pipeline full?”
14. (Pain = motivation to act.)
15. 
    
16. “How important is it for you to stand out in your market right now?”
17. (Measures urgency and self-awareness.)
18. 
    

🔵 3. Position the Solution (7–10 mins)

Goal: Connect your service to their problems using a case study or example.

You:

“Thanks for sharing that — honestly, that’s exactly what we hear from a lot of realtors we work with. Let me show you how we helped one of them.”

Share Sherry’s story in simple terms:

“She wasn’t getting consistent leads. We built a content system around her brand and area — no ads, just strategic video content. In 90 days, she closed $1.8M in sales.”

Then say:

“Here’s how we’d approach it for you…”

(Briefly explain the system/process, ideally tailored to their pain points.)

🟣 4. Offer the Next Step (3–5 mins)

Goal: Book them into your onboarding or proposal process.

You:

“Based on everything you’ve shared, I really think this could work for you too. Would you be open to getting a personalized content strategy and rollout plan?”

If yes, book a second call or send them the proposal.

✅ Bonus Closing Line:

“Whether we work together or not, I’ll make sure you walk away with a clear strategy.”