FAQ About Cold email Answering Process FAQs

To decide when to call instantly, send a booking link, or follow up by email, use this 3-step decision filter:

1. What’s Their Temperature?

Hot

“Yes, interested!” / “This sounds great”

Call instantly or send calendar link

Warm

Asks specific question (e.g. “How does it work?”)

Send calendar link with a short answer

Cool

Asks soft or skeptical question (e.g. “What’s the cost?” / “Who have you worked with?”)

Answer + follow up email → then offer call

Cold

No reply after 1st or 2nd email

Send follow-up email with new angle

2. Can You Call Them Instantly?

Only do this if:

• They’ve shown clear interest
• You already have their phone number
• You’re in the same time zone or it’s a decent hour for them

Otherwise: always send a calendar link — it puts them in control.

3. How Busy Are They Likely To Be?

Realtors = often on-the-go.

Best default strategy:

“Here’s my calendar to grab a quick time that works for you — or just reply and I’ll work around your schedule.”

Example Replies for Each Scenario

Hot Reply:

“Awesome! Let’s get on a quick call — here’s my calendar: [link]”

Warm Reply with Question:

“Great question! It’s actually a content system built around video and personal branding. Let’s hop on a quick call so I can show how it fits your market — you can grab a time here: [link]”

Cool or Skeptical Reply:

“Totally fair question — happy to walk you through how it works. Here’s a quick breakdown, and if you’d like, we can set up a quick call to dive deeper.”