FAQ About Cold email Answering Process FAQs

Discovery Call Script (15–30 mins)

Structure: Build Rapport → Discover → Educate → Offer Next Step

🟢 1. Build Rapport (2–3 mins)

Goal: Make them comfortable and open up.

You:

“Hey {{first_name}}, thanks for taking the time. Before we dive in, how’s everything going in your market lately?”

Listen. React naturally. Let them vent or share.

🟡 2. Qualify + Discover (7–10 mins)

Goal: Understand their goals, pain points, and current efforts.

Ask these questions:

1. “What’s your main focus right now in your business?”
2. (e.g. more listings, better branding, closing higher ticket clients)
3. 
   
4. “How are you currently generating leads?”
5. (Zillow, referrals, social media, etc.)
6. 
   
7. “How well is that working for you right now?”
8. (Gauge satisfaction.)
9. 
   
10. “Do you have a content strategy or system in place right now?”
11. (See if they’re winging it or have a process.)
12. 
    
13. “What’s been the biggest challenge with keeping your pipeline full?”
14. (Pain = motivation to act.)
15. 
    
16. “How important is it for you to stand out in your market right now?”
17. (Measures urgency and self-awareness.)
18. 
    

🔵 3. Position the Solution (7–10 mins)

Goal: Connect your service to their problems using a case study or example.

You:

“Thanks for sharing that — honestly, that’s exactly what we hear from a lot of realtors we work with. Let me show you how we helped one of them.”

Share Sherry’s story in simple terms:

“She wasn’t getting consistent leads. We built a content system around her brand and area — no ads, just strategic video content. In 90 days, she closed $1.8M in sales.”

Then say:

“Here’s how we’d approach it for you…”

(Briefly explain the system/process, ideally tailored to their pain points.)

🟣 4. Offer the Next Step (3–5 mins)

Goal: Book them into your onboarding or proposal process.

You:

“Based on everything you’ve shared, I really think this could work for you too. Would you be open to getting a personalized content strategy and rollout plan?”

If yes, book a second call or send them the proposal.

✅ Bonus Closing Line:

“Whether we work together or not, I’ll make sure you walk away with a clear strategy.”