FAQ About Barbie

What is the history of the Barbie brand? Barbie
one year ago | gizem

What is the history of the Barbie brand?

The Barbie brand was created by Mattel, Inc., a toy company based in California, USA. The idea for the Barbie doll came from Ruth Handler, the co-founder of Mattel, who noticed her daughter playing with paper dolls and imagining them in different roles and scenarios. Handler believed that there was a market for a more realistic and adult-like doll, and so she created the first Barbie doll in 1959.

The original Barbie doll was named after Handler's daughter, Barbara, and featured a blonde ponytail, a black-and-white striped swimsuit, and high-heeled shoes. The doll was an immediate success, and Mattel quickly began producing new outfits and accessories for Barbie. Over the years, Barbie has been sold in more than 150 countries and has become one of the most recognizable and iconic toys in the world.

In addition to the dolls, Mattel has created a wide range of Barbie-related products, including clothing, furniture, vehicles, and even a line of animated movies. The brand has also faced controversy over the years, particularly regarding Barbie's unrealistic body proportions and lack of diversity. However, Mattel has made efforts to address these concerns by introducing more diverse dolls and promoting positive messages about body image and self-esteem.